Whatever the quality of the launch and consequential on-line publicity, Sapphire is raising the profile of public transport in Arriva's heartlands. There is some evidence, too, that the hype is attracting more passengers.
The Welsh transport minister was reporting to the Assembly ...
Services 20, 40 : Aberystwyth and Cardiff
Service 50 : Aberystwyth and Synod Inn
Service 585 : Aberystwyth and Lampeter.
Service X94 : Wrexham and Barmouth.
As an aside, Traveline is still quoting Arriva's services in its journey planner and timetable sections for queries after 21st December, with only a week to go to the pull-out ...